In January 2019, two tech giants Facebook and Google pledged to make political ads more transparent ahead of General Election 2019. They have taken this opportunity to clean their image torn last year. Both companies have faced outrage over issues related to misuse and accountability, and this year’s polls could prove a crucial test for them.
On 20 January 2019, leading video on demand (VoD) or over-the-top (OTT) platforms such as Netflix, Hotstar and Sony Picture Networks signed an agreement to self-regulate streamed content in India by following a voluntary code of conduct. This was a landmark step towards addressing the viewers’ concerns on disturbing visuals and dialogues as being shown through web series.
March 2018 has been the month of leakages and theft. While the Aadhaar data sale in black markets was still under scanner, the Indian politics was caught red-faced with the BBC’s Channel 4 News disclosure of Facebook data theft by a British consultancy firm Cambridge Analytica (CA). It was accused of using data for helping various political parties and candidates to influence voters to win elections (the biggest example was Donald Trump); the data were harvested from 50 million Facebook profiles.
Broadcasting system where the content is provided to the user without the use of Channel operators and Pay TV services is called Over-the-top content or OTT. In this, internet is used to show content on smartphones, and internet compatible screens. OTT refers to content from a third party which is delivered to the user using ISP. The paid broadcasters don’t use the OTT.
On 1st of September 2016, during the AGM of Reliance Industries, Mukesh Ambani announced the commercial launch of his dream child Reliance Jio, India’s largest 4G high speed broadband network based on the latest IP technology with the picture of the PM, Mr Modi on a huge back screen, epitomizing the Digital Revolution in the country. The service commenced on 5 September and Mukesh promised, it will offer free voice calls to all subscribers till 31 December 2017. The network also promises compelling apps, free digital content, superior digital services and over and above, lowest possible tariffs. The announcement was made in the Reliance Industry AGM.
One of the main reasons for Modi Government to come up in power was an effective use of social media, however the same has become the biggest hurdle for the government to manage and control the anti government use of social media by many people who are accusing the PM, Narendra Modi for too much twittering and too less action.
Lukup Media operates India’s first on demand and multi-screen TV service based on IP. Set up in 2010, the company currently operates an OTT platform powered by the Lukup Player, a multi-screen home gateway that brings internet delivered content to Televisions and other consumer devices.
With great pride, Cable Quest presents the ‘Broadcast and New Media’ special supplement, full of very relevant information for the industry. The way smart-phone and tablet numbers are increasing in India and youths are moving on to social media, New Media is gaining importance in our everyday life, like never before.
Recently, the Balaji Telefilms owner Ekta Kapoor has created her own line of fashion under the brand ‘EK’. The brand is associated with Indian wears comprising of saris, salwar suits and lehengas. The brand also promotes ‘EK’ branded ethnic jewellery, Indo-western trends and accessories. On the other hand, television giants like Viacom18, Fox Consumer Products and Disney India are also on the verge of expanding their merchandise business to reach their target audiences. These and other such companies related to the merchandising business believes that marketing and promoting the products of their customised brand through retailing and e-commerce could be the key factor to boost their expansion procedure.
2014 was the year when “Digital” finally got its moment centre-stage. The government made several announcements committing to convert the country into a “Swach-Digital Bharat.” This is a turning point and I can’t wait to see how the momentum picks up in 2015. Being an observer on the sidelines, here are some thoughts and suggestions to the cable industry and policy makers on a few things that could expedite our Digital journey.
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