The regulations should be made to benefit the consumers and protect the interest of thousands of small entrepreneurs who have been building up the large Cable TV infrastructure for the last twenty years, so that lakhs of people working in small networks and in supporting organizations do not go out of employment to please a few powerful and rich business houses.
Indian consumers don’t want to shell out more than Rs 200/- per month for a decent TV viewing experience, the fact that was revealed by a Centre for Media Studies (CMS) survey for cable TV services in non-CAS areas. While 90% consumers were ready to pay more in the last survey done, three years back, today the figure has come down to 25%. It was an eye-opener for all of us who always talk about consumer’s interest at each and every stage but we never tried to actually make this happen on ground.
We have to check whether any further increase in FDI will render thousands of people who are employed with cable operators, jobless while opening the doors to foreign media houses to take control of Indian media and infrastructure. Like this, several pertinent questions are yet to be answered. Let’s try to sum-up this, here. - Mrs Roop Sharma
The LCOs have been given a new lease of life with the final Recommendations of TRAI for Restructuring the Cable TV Services. Now it is the turn of LCOs to give it back to the government by preparing their networks for the New Generation Network Services, feels Roop Sharma, President of the Cable Operators Federation of India.
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