The regulations should be made to benefit the consumers and protect the interest of thousands of small entrepreneurs who have been building up the large Cable TV infrastructure for the last twenty years, so that lakhs of people working in small networks and in supporting organizations do not go out of employment to please a few powerful and rich business houses.
Cable Television Networks (Regulation) Act 1995 has been amended last month to introduce mandatory digitalization of all cable TV networks in India by December 2014. It is surely a revolutionary step and was due since long but not in the way it has been brought now.
Indian consumers don’t want to shell out more than Rs 200/- per month for a decent TV viewing experience, the fact that was revealed by a Centre for Media Studies (CMS) survey for cable TV services in non-CAS areas. While 90% consumers were ready to pay more in the last survey done, three years back, today the figure has come down to 25%. It was an eye-opener for all of us who always talk about consumer’s interest at each and every stage but we never tried to actually make this happen on ground.
We have to check whether any further increase in FDI will render thousands of people who are employed with cable operators, jobless while opening the doors to foreign media houses to take control of Indian media and infrastructure. Like this, several pertinent questions are yet to be answered. Let’s try to sum-up this, here. - Mrs Roop Sharma
Roop Sharma brings to the readers how the urgently required content code bill lies pending in the government files. With deteriorating content of the entire gamut of TV programmes, why the government is oblivious of the Indian sensibilities?
The LCOs have been given a new lease of life with the final Recommendations of TRAI for Restructuring the Cable TV Services. Now it is the turn of LCOs to give it back to the government by preparing their networks for the New Generation Network Services, feels Roop Sharma, President of the Cable Operators Federation of India.
Trai has started a consultation process to restructure the cable TV industry. Two open house discussions were held in Bhopal and Pune respectively in the last two months. However, I fail to understand the need of such an elaborate exercise which may not lead to any fruitful results.
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