There will be changes in the business in every respect. Consumer audiences will drive the changes, demanding control of how, when and where they consume content, how they get their choice and how they pay for content. So far, digitisation has affected only the distribution chain till the cable operators. Now the focus will shift to the consumers.
There will be a voice for interoperability and flexibility through devices with common interface like the IDTV. DTH will usher in the IDTV and cable will follow suit. New players might come up and I am sure this will enhance the spirit of competition too, bringing costs down.
We saw the emergence of 4K technology in 2014 and will see its mass usage in 2015. Already, two DTH operators have announced its introduction. Also, the use of curved TV will increase. WiFi will remain the choice for home networking and its use will increase with proliferation of Connected TVs and OTT services. Even city wise WiFi networks will emerge as many state governments have decided to use the technology for connecting people for good governance.
This year the focus is on multiplatform technologies and a higher experience in television viewing. Both DTH as well as Cable Operators will try offering OTT to their consumers in the digital markets. Some mobile companies will offer these multiplatform services over 4G and LTE.
Streaming Video is also likely to catch up in India this year. Google has already launched Chromecast and Microsoft, Samsung, Sony and others are in the line. Consumers will take up these devices for a new experience on a PC or a Smart TV to see video content of their choice, searching information with the help of the remote and accessing everything with speed and convenience.
Broadband will penetrate more in cable as the need to compete with DTH will increase and Broadband will be a good differentiator. Last-mile cable operators will consolidate themselves to deploy these technologies. Laying wire and fiber optic cables is an expensive undertaking that can be environmentally demanding and require high maintenance. Wireless technologies may emerge in the last mile.
Open source technologies are going to hover around in 2015 and 2016. With improvisation of their software, Android and Linux will go hand in hand along with Windows. Cloud computing will become the norm giving advantage to people to work online from any place. News Channels and Broadcast studios will use the technology for speed and accuracy of live broadcasts. Connectivity and bandwidth may be a problem but with the spectrum auctions announced in the beginning of the year may ease out things.
New government is already laying lot of emphasis on Digital India and reaching broadband to the villages. This will make convergence of telecom and broadcasting a reality. Use of Social Media will increase and e-governance applications will expand.
Prasar Bharati may start commercial broadcast on DTT in the Metros this year. It is already on its way to expand its services on its Free Dish DTH service.
Internet of Things (IoT) will also enter the market this year. Computing Everywhere, mobile devices, gadgets, CCTVs, Home security devices, refrigerators, television etc will become extra intelligent. Drones will be used more and more for different purposes like, surveillance, delivering food items, video shoots, WiFi hot spots and many more things that you can imagine. By the year end new technologies will cluster and take us to a new dimension.
All stake holders need to keep themselves updated on these developments to adopt them in the fastest way for a bright future. I might say that learn from past, think of present and move to future. Adios!