The OTT sector in APAC is on the brink of a huge projected surge over the next four years. Revenues are forecast to skyrocket up to $10.9 billion in 2020, up 1920% since 2010’s $0.54 billion, according to a new Digital TV Research report. Concurrently, the battle against video piracy has intensified. From theatre attendees with smartphones in hand to multi-market organised crime, pirates may assume a wide range of identities but they all recurrently exploit consumer demand for video content by developing increasingly sophisticated infringement methods to spread their distribution footprint. The proliferation of broadband Internet availability has intensified it further by opening doors for a blitzkrieg of content theft, copyright infringement and illegal re-streaming. This has a staggering impact on the Indian film industry, costing over $3.34 billion and 60,000 jobs annually.
Omnimedia Cloud (OMC) Platform is Sumavision's new generation convergent platform, which can realize video source and watch mode diversification, personalized recommendation and content sharing, extreme user experience, etc. With this powerful platform, content from different kinds of network (DVB, OTT, IPTV) can be combined and distributed to various terminals such as TV, PC, Tablet, Smart Phone, and video services include Live, VOD, Timeshift, Playback, etc.There are two main components in the OMC platform, which are BO and CDN.
Broadcasting system where the content is provided to the user without the use of Channel operators and Pay TV services is called Over-the-top content or OTT. In this, internet is used to show content on smartphones, and internet compatible screens. OTT refers to content from a third party which is delivered to the user using ISP. The paid broadcasters don’t use the OTT.
The number of people listening to radio is expected to grow further after completion of Phase-III of the FM radio expansion activity. This will further enhance the reach of advertiser to even larger segments of our population. As a results, the advertisements on radio are likely to increase. This will not only boost the growth of radio industry but will also lay enhanced emphasis on listenership measurements as substantial expenditure on advertisements will depend on it.
On 1st of September 2016, during the AGM of Reliance Industries, Mukesh Ambani announced the commercial launch of his dream child Reliance Jio, India’s largest 4G high speed broadband network based on the latest IP technology with the picture of the PM, Mr Modi on a huge back screen, epitomizing the Digital Revolution in the country. The service commenced on 5 September and Mukesh promised, it will offer free voice calls to all subscribers till 31 December 2017. The network also promises compelling apps, free digital content, superior digital services and over and above, lowest possible tariffs. The announcement was made in the Reliance Industry AGM.
Cable Quest magazine was launched in 1994 in English Language to keep the cable Television and Satellite Broadcasting industry informed of the latest developments in technology, international trends and regulations. Overwhelming response to the magazine and a huge demand for a Hindi version of Cable Quest from Cable Operators, majority of whom are not conversant with English language, inspired us to launch Cable Quest in Hindi.
The Delhi High Court has started hearing the cases for DAS extension, transferred from other High Courts of other states on the orders of the Supreme Court of India and on 8th September gave a notice to the MIB. The result so far is not encouraging as in all the cases taken up this month so far, they have been adjourned for the next dates.
Cable TV tariff including pay TV rates have gone sky high after TRAI allowed 27.5% inflation linked hike since April 2014 implemented in two installments. Rs. 8000 crores of excess subscription has been collected from pay TV consumers till date which must be refunded, says Vikki Choudhry.
The Wi-Fi broadband service of railway know as RailWire is being executed by RailTel corporation of India Limited (RailTel) which is a Government of India undertaking under the Ministry of Railways. Indian railways have a network of 62,800 kms of railway tracks passing through 7000 stations across the country. The state of the art network enables point and click provisioning of the bandwidth from anywhere to anywhere in the country. The network has been designed in such a way that full redundancy is available for bandwidth between any two points. The complete network is managed by centralized network management system located at New Delhi with back up at Mumbai and Secundarabad.
Introduction of the Value Added Tax (VAT) at the Central and the State level has been considered to be a major step – an important breakthrough – in the sphere of indirect tax reforms in India. If the VAT is a major improvement over the pre-existing Central excise duty at the national level and the sales tax system at the State level, then the Goods and Services Tax (GST) will indeed be a further significant improvement – the next logical step – towards a comprehensive indirect tax reforms in the country.
Digitisation of cable TV has lead to a massive increase in consumers being served with only digital television signals. As per the government plan, all television subscribers in India will receive digital signals by end of 2016. Unfortunately, while mandating this transformation, Government forgot that it would lose whatever little viewership is left for Doordarshan terrestrial service to the private cable TV operators and DTH operators because Doordarshan is not in the digitisation plan. Not only government will lose the ad revenue of Doordarshan channels, it will be deprived of one of the largest state promoted television network in the world, further increasing distance between the government and the people of the Nation.
Television has become a powerful medium for the delivery of information and entertainment. TV broadcasting in the country commenced in 1959 with the airing of free-to-air terrestrial TV channels by Doordarshan. A large number of households depend completely on the FTA terrestrial broadcasting TV services being provided by the public broadcaster.
As announced in the 16th Task force meeting, MIB is ready to file an SLP and argue to get all cases for DAS extension quashed by the Delhi High Court. IBF and MSOs ready to support MIB in this fight against small MSOs who are finding difficulty in procuring STBs and arranging content from Broadcasters.
Court cases filed by small MSOs in various high courts for extension of DAS deadline are coming up in the Delhi High Court after they were transferred there on the orders of the Supreme Court. It is the Ministry who is trying to get them quashed at the earliest so as to finish its task of implementing mandatory digitization of Cable TV by the deadline of 31st December 2016, set by the TRAI and the Ministry itself.
Telecom sector in the country has grown enormously in the last decade with the latest number of cellular service subscribers at more than 900 million. While there is appreciable gap in teledensity in the rural area and overall teledensity of the nation, the gap in broadband penetration is way more appalling.
An Outlook of the DTH Sector
DTH industry is on Cloud 9 now. After the grand success of the sector in Phase III of Digitisation, it has gained enough momentum to rollout its monetization plans offering new services, innovative packages and value added services, both for the upper income customers and low income households to increase the ARPUs.
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