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India's Leading Source for Broadcasting & Broadband Information - CableQuest Magazine
HomeInterviewsOur HEVC Solutions have transformed the market

Our HEVC Solutions have transformed the market

Feb 02, 2019
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CQ: What is the biggest announcement of LiveU at the IBC last year?

Ranjit Bhatti: Our biggest achievement at IBC2018 was the launch of our new LU300 compact HEVC field unit. The LU300 is a small-sized, cost-effective and reliable HEVC encoder, enabling broadcasters and other content creators to transmit high-quality video on-the-go. The LU300 combines high-quality video performance with extreme bandwidth efficiency, leveraging LiveU’s professional-grade hardware-based HEVC encoding technology.


CQ: How is LiveU helping the broadcasters in fulfilling the demands of consumers meeting all the technical standards?

Ranjit Bhatti: LiveU has years of experience working with broadcasters to meet the demands of consumers with highest quality video performance and proven reliability. With our latest HEVC technology, we enable broadcasters to go live from almost anywhere. The LU600 HEVC and LU300 HEVC provide high quality video even from places with below 1 Mbps bandwidth.

We’re also meeting the demands of consumers for multi-channel contribution and distribution via our LiveU Matrix IP cloud video management platform enabling live feeds over multiple broadcast and online channels.

LiveU’s customer success team goes beyond standard technical support, offering in-depth training, global and roaming support, project customization, round-the-clock support and more. 


CQ: LiveU has decided to provide hardware solutions for HEVC encoding and not software one which has been the norm with most of the broadcasters for live transmissions. What major advantages do you get from a hardware based encoding?

Ranjit Bhatti: Using professional-grade hardware-based encoding, our HEVC solutions (LU600, LU300 and LU610) have transformed the market, offering flawless video quality for live news and sports coverage in the most challenging conditions and replacing traditional transmission solutions worldwide.

In comparison, software HEVC encoders have to make sacrifices to be able to operate in real-time with low latency; CPUs just aren’t powerful enough to keep up versus the dedicated silicon of hardware-based HEVC encoding. This is especially true at low bit rates where the encoding algorithms really get a workout. And at even lower bitrates the quality differences are much more pronounced. This is why major compression companies all use hardware-based HEVC encoding.

They also provide longer battery time and live 4K encoding.


CQ: How is the live streaming of the Ocean Cleanup campaign working?

Ranjit Bhatti: The Ocean Cleanup, Key Code Media, and LiveU produced a 7-camera live broadcast to share the launch of The Ocean Cleanup Project's cutting-edge technology to clean the Great Pacific Garbage Patch as it departed San Francisco and set out to sea. The challenges for this broadcast included overcoming limited bandwidth in remote camera and reporter locations while the production equipment and crew were in an offsite facility. The entire production leveraged an end-to-end IP-based workflow enabling the production team to pull in the feeds, switch, edit, and distribute the live content from a remote production facility located on the former Naval Air Station on Alameda Island – without the need for a satellite truck or uplink. 

The key to this production was LiveU’s Wireless At-Home Production solution with the LU600 HEVC portable transmission units. The combination of LiveU HEVC technology and LiveU Precision Timing for automatic synchronization between cameras in remote locations provided the flawless live transmission to the production facility for the broadcast saving money, time and personnel resources.


CQ: You may share your views on any other aspect that you like.

Ranjit Bhatti: Live sports is a fast-growing area with LiveU’s portable HEVC technology taking live sports events to a whole new level, enabling event coverage from every possible angle – on the ground, from the air and water. Compared to traditional satellite transmission solutions, we offer sports producers a high-quality and cost-effective solution, allowing them to bring events live to global audiences at a fraction of the cost of satellite.

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