Cable Quest spoke to Mr Emmanuel VIGOT, director sales and marketing at HiSilicon to understand company’s strategy for the fast growing Indian television and New Media market.
CQ: How is your company involved in the New Media development?
EV: HiSilicon is cooperating directly with new media solution providers like WyPlay and Dolby, with a common objective to offer our STB customers proven and deployed off-the-shelves turnkey solutions, to which they will be able to customize and add features according to their needs. With more than 25 years of experience in semiconductor, we are focused on the sustainable growth of operators in the Pay-TV market, with cost efficient solutions and more value-added services. HiSilicon Set-Top Box chipsets have been deployed at more than 100 global operators in over 50 countries.
CQ: What are the various technologies that you are introducing in the market today?
EV: Our cooperation will bring solutions that are ranging from the entry-level type of TV decoder, to high end Ultra HD PVR solutions, and even 8K products later next year. It features an advanced security engine integrating a Trusted Execution Environment (TEE), a Secure Video-Path (SVP), and forensic watermarking technologies.
We have recently integrated a powerful new sound format in the Dolby AudioTM family, the Dolby AC-4 solution combines innovative object-based audio technology with outstanding compression efficiency.
This solution provides seamless alternate language options, services for hearing-impaired and visually impaired audiences, while providing a flexible platform for innovative broadcast and Internet OTT solutions.
CQ: How about the Indian market?
EV: HiSilicon and its partners will adhere to local regulations, nonetheless, strictly obeying to rules like, CI being mandatory, does not put us in a fair position when the competition is not offering the same compliance.
Frog by Wyplay's solutions are ported on our UNF API, which is available on our whole range of chipsets. It means Frog is also available on the cost effective Hi3716 series that brings Full HD Video to it best, with strong protection from the traditional CAS technologies.
CQ: What are the new production and post production techniques?
EV: The latest trend is going HD and beyond to 4K and 8K. HD requires new production chain, and now, 4K, beyond the pure number of pixels, is bringing more demands.
CQ: What about Content Protection in the new scenario?
EV: Watermarking is becoming mandatory in 4K, though HD will probably not have this requirement. We don’t see CI remaining as a viable way of protecting content though.
CQ: Are existing service providers adequately geared up for these new services?
EV: In the current spectrum, the combination of DVB-S2X and HEVC might make it easier to deploy UHD, so, that could be a winning couple.
CQ: What are the causes of services like Mobile TV and IPTV not picking up in India?
EV: IPTV over mobile requires too much of the network, and IPTV needs high-bit rate at most homes in order to allow the sufficient coverage, and give good returns on investments.