Contrary to the Common perception there is enough bandwidth available with international satellite fleet operators for DTH services of hundreds of channels in India, says Harit Nagpal, MD & CEO, Tata Sky Ltd. in an exclusive Interview with Cable Quest. Read on....
Monica Tata, GM, Entertainment Networks, South Asia, Turner International India Pvt. Ltd. is very upbeat about The Indian Animation Industry and feels that India is the future of global animation industry. We find more from her in an exclusive interview.
Mapping the outcome of monies spent bychannel heads to make sure their channel is “well distributed”, or by advertisers, who want to leverage this well distributed platform to promote their brands can be a grueling process. With a surge in the number of channels in the television industry today, the process gets even more daunting – there is a clear gap between the effort put in to up the rating of the channel, and the final outcome - stakeholders spend enormous amount of time and money in trying to reach out to the target audience, which in turn affect the overall image/rating/GRP of the channel, and yet, many a times one stands to be baffled with what the numbers say every Week.
Prospects of Indian Animation Industry
Things are really picking up in the Indian animation industry, and its being taken seriously by all its global contenders like Korea, Taiwan & the Philippines. There are many things that give it that extra edge: mainly the deliberate effort to develop its skilled manpower, ensuring that the studios have the relevant infrastructure in hardware & software, and lastly, the competitive pricing! All of this and much more is putting India at centre stage as a significant outsourcing provider, which is why we have global studios like Walt Disney & Cartoon network off-shoring their animation content to India. But what's even better is that there is a focused effort to produce local original content, be it in terms of leveraging its rich heritage of traditional literature to develop content like My Friend Ganesha or supplying the national thriving entertainment sector with content for Indian television channels, feature films, advertisements, etc. This will obviously mean that that much more talent is required to come in to fulfill these in-house and off-shore demands. This is why developing a solid work force with the requisite skill set is extremely crucial for the Indian animation industry. Apart from the rest, Penguins of Madagascar on Nick was also off shored to an Indian animation co.
“That’s another feather to the Shehenshah’s cap” – says a thrilled Makarand Palekar, Sr. Vice President – Sales & Affiliate Relations, MSM Discovery Pvt. Ltd popularly known as TheOneAlliance. In yet another defining moment of pride for the TheOneAlliance' bouquet, it is now an exclusive distributor of the most sought-after Sports channels of India - Neo Sports Broadcast Pvt. Ltd. , for a pan-India distribution for cable networks for its premium Sports channels’ - Neo Sports and Neo Cricket. “This is definitely a significant collaboration for TheOneAlliance as we now have the best Sports properties among all Bouquets. The Shehenshah has become bigger and stronger!”.
Ans. Cellcast operates in the cross-section two large and fast growing markets, television with over 400 million viewers and mobile with over 500 million subscribers. The content we produce is proprietary and caters to a large mass of people across multiple languages. Our focus has been on television programming, but we’re now looking towards other mediums like the Web and print publications to expand the playing field. Our technology stands on a robust SMS and IVR platform that is operator agnostic and is capable of handling over 8000 calls from multiple mobile operators every second! Cellcast’s business model is different from other Mobile VAS companies, in that we maintain a direct relationship with our customers. We produce original content and products and use different media to reach out to, acquire and retain these customers.
“We are the No. 1 in content, hence we deserve to be the No. 1 in revenues as well and this year we are aiming for the same“ – says a confident Rajesh Kaul, President, MSM Discovery which is the joint venture between Multi Screen Media (formerly Sony Entertainment Television) and Discovery. The Bouquet operating under the brand name ‘TheOneAlliance’ has been making waves in the past year with the huge success of the DLF IPL and their strategic alliances with media giants like Viacom18, NDTV and the TV Today groups. The TAM ratings have shown that TheOneAlliance has emerged as the Bouquet with the highest GRPs among all the distribution companies.
“Many CAS vendors will make you a good deal on the wrong technology for your digital cable TV network” states Jeremy Thorp, CEO of Latens Systems, the software Conditional Access (CAS) and middleware vendor for digital Pay TV. “Don’t be fooled by claims about the additional security of smartcards or by the idea that they are the most cost effective way to secure your premium content. The real trick is to save money on a CAS system that will meet your business needs now and in the future, with a company that will work closely with you to ensure you grow and give your subscribers the best service.”
My Way, an IPTV venture of Smart Digivision has launched its services in 54 cities in collaboration with MTNL and BSNL. This is the largest IPTV service provider in the country. Their slogan "Entertainment Jab Chaaho, Jo Chaaho", explains it all. Cable Quest Spoke to the COO Mr. Kapil Dev Kumar to find why My Way is so different. Here are the excerpts.
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