Commenting on the new identity and future plans, Atria Convergence Technologies CEO Bala Malladi stated: “Today’s consumer needs and usage behavior is continuously evolving. Newer technologies are constantly being adopted and becoming mass-scale by the day, be it streaming or gaming or smart homes. It is, therefore, our responsibility to work in conjunction with the rapidly evolving customer’s expectations and find feasible ways to serve them. We strongly believe that our new brand identity reflects this value and commitment we have towards our customers.”
The company says that new brand identity will help it to have differentiated approach towards offering innovative customer-centric solutions that will enhance user experience and provide maximum value.
As per Atria, new logo represents the brand ethos – Sharp, futuristic, innovative, exciting, creative and modern. The tagline ‘’Feel the Advantage” is a simple but powerful expression of the brand’s mission, values, and commitment.
In near future, ACT Fibernet will partner with content partners like ZEE5 and SonyLIV and other leading OTT platforms to boost its content offerings.