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HomeNewsBroadband and IPTV NewsInternet user base in rural India growing faster; TV still popular: IRS Report
Sunday, 28 April 2019 05:43

Internet user base in rural India growing faster; TV still popular: IRS Report

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The internet penetration in rural India is much more than expected, as per Indian Readership Survey Data (for Q1 2019). The report added that despite the sharpest increase being in the digital sector (as compared to data released in 2017), print and television have been holding strong to their positions, strengthening their reach.

According to Media Research Users Council (MRUC) chairman Ashish Bhasin, India is probably the only country where each media is growing—be it TV, or print, or digital. 

The survey’s data combines Q2+Q3+Q4 data of IRS 2017 and Q1 fieldwork of IRS 2019 for a sample size of 3.24 lakh households. It indicates a 5 per cent rise in the active internet users in the last one month, when compared to the same period in 2017. 

The rise in urban areas was 6 per cent, while for rural areas it was 4 per cent. TV viewership and print readership (including newspapers and magazine) also showed a marginal growth. 

Rural India now accounts for 50 per cent of the active internet users in India and every second person in urban India uses the web. Based on only 2019 Q1 unrolled data, the country now has 384 million active internet users.

IRS Technical Committee chairman Vikram Sakhuja said that Jio is the main driver of the internet growth in rural India.

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