Launched in September, the service is an ultra-fast broadband offering to take on Reliance Jio’s JioFiber service which launched on 5th September. It was rolled out in 15 cities across India.
As per Airtel, the new brand identity reflects the strength of Airtel’s future-ready network that offers ultra-fast broadband speeds up to 1 Gbps as India witnesses a massive surge in in-home high-speed data consumption. It also complements Airtel’s recently launched converged digital entertainment play – Airtel Xstream, which offers an exciting range of connected devices and applications for smart homes.
Bharti Airtel chief marketing officer Shashwat Sharma commented: “New branding reflects our robust network capabilities that provide us a platform to serve the evolving needs of smart homes in a digitally connected India. Airtel Xstream Fibre plans offer even faster speeds, more data and can be upgraded to unlimited data benefit depending on the requirements of customers. This great value package is backed by best-in-class service experience.”