As reported earlier, the Telecom Regulatory Authority of India’s (TRAI) landing page direction was challenged by the All India Digital Cable Federation (AIDCF), Bennett Coleman & Company Ltd (BCCL), and multi system operator (MSO) JPR Channel.
In Dec 2017, TRAI had directed all broadcasters and distributors of the TV channel to refrain from placing any registered TV channel whose rating is being measured on the landing page or the boot-up screen with immediate effect.
As per TRAI’s direction, its order has to be implemented in all cases by 31st March 2019. However, in the case of previously entered agreements, efforts may be made to implement these directions as soon as possible.
TRAI had also stated that the information of such pre-existing agreements with full details of the parties to the agreement, the territory, agreement period and other relevant details may be submitted to the authority within seven days from the date of issuance of this direction.
Initially, BCCL and AIDCF were the first to challenge the direction in TDSAT. BCCL had filed the appeal on 14th December 2018 while AIDCF had done so on 18th December 2018.
The MSOs feel that the direction will have an impact on their revenue.