The cable TV and broadband service provider is optimistically looking at the transformation.
He added: “We are also expanding into other markets. Now because of NTO there is no area demarcation and we can enter all India. So we are planning to consolidate small players also as they are facing a lot of issues because of the new NTO. It is a good opportunity for us.”
The company seeded 8 lakh STBs, taking the total seeded boxes to 9.5 million in FY 19 but its digital paying subscribers declined by 200K due to the implementation of NTO and transformation of entire LCO base to auto-dunning mode, finally standing at 6.8 million.
Jadeja, talking on the increase in pay channel cost after NTO, said that some broadcasters have changed the pricing in April. Hence, the cable TV pay channel cost will be able to be cleared only by Q1. He added that they would come to know where the pay channel cost is headed in the next quarter after the Q1. He also claimed that entry-level package which is priced at Rs 250 for consumers, even in phase III, phase IV area, has not changed drastically.
He said: “We are talking about Rs 250 inclusive of taxes. Overall it is coming somewhere around Rs 210. If we talked about phase III and phase IV combined, that was the cost in the market. Phase IV was somewhere Rs 180-200 and phase III was somewhere Rs 200-250. So the pricing is almost the same on that basis. Plus the customer has options now that if they want to select lesser cost packages, they can do that.”