He added: “The effect of digitisation and OTT on the industry is just the beginning.”
He said that massive digitisation and over-the-top (OTT) revolution has changed not only the consumer aspirations but also the way the industry looks at content and the multitude of ancillary services it provides to the evolving consumers.
He said: “Siti’s strategic agenda in the new business landscape will be structured not just to the consumer needs for today but for the foreseeable future. This will necessitate an even bigger focus across every facet of the business value chain. From content to consumption patterns and delivery systems, we see a wave of game-changing innovations ushering in new opportunities for major players like Siti.”
On new TRAI Tariff Order, he commented: “The new tariff order (NTO) was one of the best things that could have happened to the industry. The NTO has plugged a major gap in the industry and will strengthen the business environment. The Local Cable Operators (LCOs), Multi-System operator (MSOs) and broadcasters will definitely benefit in the new regime, which we welcome as a progressive step in the industry’s journey.”