The federation said: “AIDCF hopes that such promotional schemes from broadcasters will continue and we from AIDCF commit that we will ensure all such benefits are passed to the consumers. We also hope that new consumer offers will come which will help in boosting consumption.”
Also, voluntarily AIDCF has announced its members will include 150 SD channels instead of 100 SD channels for those subscribers who renew on or before the due date. The decision by AIDCF members resulted in savings of Rs 40 in NCF charges for cable TV customers. AIDCF said it is looking forward to similar consumer-friendly steps from its broadcaster partners.
AIDCF president SN Sharma said: “We thank the sector regulator for the relentless pursuit to empower TV consumers and give consumers the power of choice. To follow the spirit of NTO, cable operators enabled true customer choice by providing each customer choice to select any combination. Today, millions of unique plans are provided by cable operators despite all technical challenges. This is true consumer choice and level of customization is unmatched by any industry in India.”
Thanking its LCO partners, the federation said: “Our operator partners have always upheld the consumer service and successfully seen so many transitions- right from the analogue era to digitization to post NTO world today. We intend to keep this partnership going strong for the future. LCO community has been working very hard in helping implement the new NTO and enabling the consumer to choose channels as per her wish.”