The content for the channel is being curated by Karan Johar and Alia Bhatt. It will showcase a gamut of genres, ranging from drama, superheroes, comedy, fantasy, crime and thrillers to reality television with some of the world's biggest shows across dancing, cooking, magic, singing and other lifestyle interests.
Colors Infinity is being headed by Ferzad Palia, EVP, Viacom18, and head, English Entertainment. The channel will run programming seven days a week. Showcasing unprecedented scale through 2000 hours of international content, the channel will bring in the best with over 100 TV series from major studios like Warner Brothers International TV, NBC Universal, Sony Pictures Television, Twentieth Century Fox, Lionsgate, MGM, BBC and Endemol Shine.
Viacom18 has obtained a licence from the Ministry of Information and Broadcasting (MIB) for the launch of a new channel, tentatively named ‘Bandhan’.