Sony BBC Earth will combine information and entertainment in real surroundings and would cater to Indian audiences looking for thrill and adventure of exploring natural environments. BBC Earth is home to the BBC's award-winning factual programmes and the work of some of the world's foremost factual film makers.
N P Singh, CEO, MSM, said, "Sony BBC Earth is a joint venture (JV) between Multi Screen Media (MSM) and BBC Worldwide; with MSM owning the majority stake.”
"This partnership with BBC Worldwide gives us an unparalleled edge in distributing factual programming to viewers across MSM's network in India and to sharing with them, some of the best television content ever," Singh added.
Paul Dempsey, President (global markets), BBC Worldwide, said, "By working with a respected local partner of the calibre of MSM, we can bring BBC Earth's world class content to a new audience who we know have a huge appetite for premium factual programming.”
The channel, which would be broadcast in HD will be available in Tamil, English and Hindi across India.