With a differentiated brand positioning of ‘Jee Ke Dekho’, Max HD will entice viewers and bring alive the emotions and moments that touch various aspects of their life.
The channel mirrors the disposition of Indian viewers who love their movies, appreciate superior quality and expect a premium TV watching experience. On Max HD viewers will be privy to a wide assortment of Bollywood’s biggest blockbusters showcased with great picture and sound quality and vibrant channel packaging.
Neeraj Vyas, Senior EVP, Sony Max and Sony Max 2, said, “It has been our constant endeavour to provide viewers an experiential, entertaining and unique television movie viewing experience and the launch of our HD channel takes our obsession for movies to a whole new level. With its own unique movie line up independent of Max, the channel will strike a chord with the aspiring audience who yearn for that superior cinematic viewing experience in the comfort of their homes. Offering an interesting bouquet of Hindi movies, the channel is guaranteed to enthral Bollywood fans across India”.
Max HD will go on air from December 25, 2015.