Besides having terrestrial presence, the group also plans to offer Digital presence of Dhamaal Gujarat, providing content that can be consumed online. Also keeping up with the digital age the channel shall have a focused approach on social media presence and create content that focuses on engaging the youth.
With Dhamaal Gujarat, their latest music, youth and entertainment channel, the company further aims to strengthen its position by targeting the highly affluent youth in Gujarat and providing them with differentiated content and a free spirited zesty time.
Manav Dhanda, Group CEO, Sri Adhikari Brothers Television Network, said, “The motive of Dhamaal Gujarat is to cater to the untapped youth market. The 15 to 40 age segment (youth) account to almost 50% of Gujarat population which is a huge number. One noticeable fact is that Youth & Music alone accounts for almost 60% of youth TV viewership. Hence the channel is expected to be a hit among the youth and a perfect platform for advertisers to reach to their target audience.”