The channel will be initially available on leading multi-system operators (MSOs) in Karnataka and later on it will be launched on direct-to-home (DTH) platforms.
The channel will have non-fiction programming with a focus on mythology, history and insights into Indian culture. Inspired by rich Indian heritage and culture, Saral Jeevan’s programming will comprise mythology, Ayurveda, yoga, Vastu, etc.
The channel philosophy is to present inspiring, motivational and historic content that is positive in nature. The channel will not have soaps, crime-related programmes and political dramas.
CG Parivar Global Mission, which provides Vaastu services, employs 1,400 people across five verticals of business. Saral Vastu, which is the flagship brand, has over 500,000 plus customers in India across six states and overseas.