The channel will offer a holistic entertainment experience with multi-genre films, including latest audience favourites like Bajirao Mastani, Airlift, Pyaar Ka Punchnama 2, still to be released and the eagerly awaited Force2, Kapoor and Sons, Ae Dil Hai Mushkil and many more from the network’s wide library of blockbuster movies.
The channel's launch further paves the way for new film acquisitions to offer quality film-based entertainment and big television premieres to viewers.
Sudhanshu Vats, Group CEO, Viacom18, said, “With the launch of Rishtey Cineplex, we are entering the large Hindi movie genre thereby filing a pivotal whitespace and offering a holistic Hindi entertainment ecosystem from our stable. At Viacom18, we are committed to continuously strengthening our portfolio across genres, languages and age groups. Rishtey Cineplex, is a key milestone in that journey.''
Rishtey Cineplex marks the extension of Viacom18’s diverse portfolio which already operates successful Hindi general entertainment channels like Colors.