Sun Direct is Chennai-based operator which began operations in December 2007. Sun TV Network promoter Kalanithi Maran’s wife Kavery Kalanithi holds 62% equity in Sun Direct while Kalanithi Maran holds 18%. The remaining 20% is held by South Asia Entertainment Holdings Ltd, Mauritius, an investment arm of All Asia Networks Plc, Malaysia’s leading cross-media group.
The operator’s revenue saw an upswing with a 13.25% jump at Rs 1367 crore compared to Rs 1207 crore in the year ago period.
Sun Direct claims to have a gross subscriber base of 13.92 million and a net subscriber base of 6.99 million as on 31 March 2018. It has a strong presence, with more than 40% market share among DTH operators, in South India. The business strategy remains focused on this region, which contributes around 90% of the total subscriber base. Availability of additional transponder space during fiscal 2018 helped to increase channels being offered, and led to healthy growth in the subscriber base, thereby further improving the market position.