The new service is a 24-hour, first ever ad-free service which will offer plays and performances from the finest theatre groups. The service is enabled by Zee Theatre. The list includes over 100+ plays from across genres in a cinematic format.
Pallavi Puri, Chief Commercial Officer, Tata Sky, commented, “The new service brings rich & imaginative theatre to life on TV screens, which fits in very well with our legacy of innovative special service offerings. In association with a valuable partner Zee Theatre, Tata Sky Theatre will bring to your screens hand-picked plays & performances starring the finest theatre artists.”
Shailja Kejriwal, Chief Creative Officer – Special Projects, Zee Entertainment Enterprises Ltd. said, “We aspire to revive, restore and spread this rich cultural heritage by bringing the best of Indian theatre for audiences to experience. With Tata Sky Theatre, we bring the purest form of entertainment by offering a variety of plays across genres, each being socially relevant to today’s evolved viewers.”