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Friday, 15 February 2019 14:02

Prasar Bharati mops up Rs 395 crore from sale of 40 Free Dish DTH slots

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A positive response has been registered by the national pubcaster Prasar Bharti as its first e-auction of Doordarshan’s FTA DTH platform, FreeDish, collected Rs 395 crore on 15 Feb. 

As per revised guidelines, total of 40 MPEG2 slots were successfully sold.

According to Prasar Bharati CEO Shashi Shekhar Vempati, the estimated revenue from the sold slots is Rs. 395 crore and added that the new channels will be on air from 1 March 2019, subject to completion of formalities.

This time, language diversity on DD FreeDish has also seen an expansion with Marathi channels taking up slots. He also added that nearly eight new channels have taken up space across various categories and genres in various languages.

This time, the highest bid price in Bucket A+ was Rs 15.05 crore, in Bucket A it was Rs 12.45 crore and in Bucket B was Rs 10.95 crore. In Bucket C, which saw the toughest competition, the highest bid was Rs 8.95 crore. Bucket D saw a high of Rs 6.1 crore.

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