The step was taken to expand their reach. Tata Sky sent a message to its subscribers which reads that they will be receiving Star Sports 1 Hindi, Star Sports 1 Tamil, Star Sports 1 Telugu, Star Sports 1 Kannada, and Start Sports 1 Bangla channels at no additional cost from March 23, 2019, to May 19, 2019.
Tata Sky has also unveiled a Family Sports HD pack which costs Rs 646 per month, and it will avail 96 channels to the subscribers including all sports channels from Star, Sony and more. The SD variant of the same pack has been priced at Rs 456.
Airtel Digital TV is also providing free preview channels for existing users and new users in the IPL season. New DTH connection buyers of Airtel will get to enjoy complimentary Star Sports 1 and Star Sports 1 Hindi till May 19, 2019. However, later Airtel Digital TV also informed that existing users would get additional channels which would include Star Sports 1, Star Sports 1 HD, Star, Sports 1 Hindi, Star Sports 1 Hindi HD, Star Sports 1 Telugu, Star Sports 1 Tamil, Star, Sports 1 Kannada and Star Sports 1 Bangla.