As per report, the free-to-air (FTA) DTH service has presently close to 30 million subscribers. The report says lower end consumers will increasingly shift to the free platform or even use it for their second television connection as a result of the new tariff regime.
As per Doordarshan director general Supriya Sahu, “FreeDish is not only used by a marginal section of the society but is also evolving as an alternative option for consumers. An older report of consulting firm EY predicted that the number of DD FreeDish subscribers is bound to cross 40 million by 2020.”
The report says: “FreeDish generated an estimated Rs 20 billion of advertising revenues. In February 2019, large broadcasters removed their channels from this medium and this could impact our ad revenue forecast by Rs 10-20 billion in 2019.”
Recently, Prasar Bharati board gave a green signal to e-auctioning of DTH slots on DD FreeDish which was arbitrarily called off in October 2017. The first e-auction after recommencement witnessed intense competition. Under the revised guidelines, a total of 40 MPEG2 slots were successfully sold while the estimated revenue from the sold slots is Rs. 395 crore.