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Monday, 22 April 2019 10:38

Sun Direct’s subscription income increases 19%; adds 2 million gross subs in 10 months of FY19

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The subscription income of the leading direct to home (DTH) operator Sun Direct saw a significant growth at 19%. The platform has added two million gross subscribers during the first 10 months of the financial year 2018-19.

During this period, Sun Direct’s activation income registered moderate 5% growth on an annualised basis during. Gross subscriber addition during the period was 20 lakh (2 million).

Its net profit for 9M FY19 has fallen to Rs 5.92 crore compared to Rs 45.27 crore in FY18. The net profit fell on account of increased subscriber acquisition cost and other costs. Its total income of Sun Direct grew by about 13% year-on-year from Rs. 1,215 crore in FY17 to Rs. 1,372 crore in FY18 mainly driven by growth in activation income. During FY18, the activation income grew by 53% on the back of gross subscriber acquisition of 18 lakhs (1.8 million), while the subscription income grew by about 11%.

The DTH operator uses 13 transponders out of which 9 transponders are from ‘MEASAT’ and 4 transponders from ‘GSAT’. 

Currently, the DTH platform is also shifting to HEVC encoding as against MPEG 4 encoding used earlier which will help the company broadcast higher number of channels within the existing bandwidth.

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