Prasar Bharati (PB) CEO Shashi Shekhar Vempati commented: “DD Free Dish DTH opens a new chapter with channels going on MPEG4 slots.”
15 channels are: Aastha Bhajan, Arihant, Satsang, Subh TV and Vedic TV, Chardikala Time TV (News Punjabi), Aryan TV National (News Hindi), ABP Ganga (News Hindi), Enter 10 Bangla (Movies Bangla), Oscar Bhojpuri (Movies Bhojpuri), Sky Star Bangla (Movies Hindi), WoW Cinema One (Movies Hindi), Sky Star Telugu, Home Shop18 and NT1.
Free Dish platform now comes with a new interactive EPG.
As reported Prasar Bharati mopped up Rs 6.62 crore from the first-ever e-auction, held between 27-29 March, of MPEG-4 slots on the DD Free Dish platform. The highest bid during the e-auction was Rs 57.1 lakh (reserve price of Rs 5 lakh), with an average of Rs 44.17 lakh per slot.
There was a good response to the 39th e-auction, as almost four times the applications were received against the vacant MPEG-4 slots.
Vempati said: “The e-auction saw slots being taken at an average price that was nearly 8 to 9 times the invitational price underscoring the high competition. With this overall projected annual revenue from DD Free Dish will cross Rs 400 crore between MPEG-2 and MPEG-4 slots.”