The service will be available on DishTV and d2h. Subscribers can now enjoy the complete Ad-Free and 24X7 ‘Punjabi Active’ Service packed with Movies, Shows, Short Plays and Songs.
Dish TV India executive director, group CEO Anil Dua commented, “The new offering will add value to our value added service we take the entertainment quotient a notch higher and allow subscribers to watch specially curated entertainment covering the latest Punjabi movies, shows, music and more in the comfort of their home.“
Shemaroo Entertainment CEO Hiren Gada added, “We have seen that the engagement is much higher when content is served in preferred language and through preferred medium. We are sure this partnership will entertain a massive set of audience across India.”