This is a part of its larger strategy to attract digital and tactical digital consumers. As per its market feedback, subscribers are consuming more and more entertainment from multiple sources. To capitalise upon this opportunity, the company launched Dish Smrt Stick wi-fi dongle which enables existing Dish Nxt HD+ set top boxes (STBs) to connect with the internet and stream online content onto the subscribers’ TV set.
According to Dish TV CMD Jawahar Goel, “Consumer interest in entertainment is at an all-time high and is continuing to grow. He also stated that the entertainment industry evolution is primarily influenced by technology and the viewers.”
He added: “Dish TV has launched a low-cost device, which can be attached to the subscribers existing set top box to connect to the internet and stream content. Such innovative products would get continued to launch in the current fiscal and beyond.”
In FY19, it had also launched over the top (OTT) service Watcho. The app comes with a rich library of Live TV, Original shows, short-films and much more. This platform goes beyond providing differentiated content by doubling up as a platform to share content and potentially earn revenue out of that.