Initially, the new service is priced at Rs 45 per month and has been launched with a ready line-up of 150+ films.
Tata Sky Chief Communications Officer Anurag Kumar commented: “As you know, Kannada film industry has seen a continued growth in viewership owing to high quality movie releases in recent years. With the launch of Tata Sky Kannada Cinema in partnership with Colors Kannada, we aim to deliver the best curated content to Sandalwood lovers across the country, enabling a great regional cinema experience.”
Viacom18 Business Head- Kannada Entertainment Cluster Parameshwar Gundkal added, “With a contribution of 13% of the total Kannada television viewership, Movies is an important genre in entertainment in Karnataka. We are witnessing a sharp growth in regional film consumption across screens. With this partnership, we aim at giving viewers more of what they want via a well-curated line-up of uninterrupted blockbuster movies across genres, that will keep the Kannada movie buffs glued to their television screens.”