The new platform will be available to all the 16.5 million plus customers of Airtel Digital TV. Content from CuriosityStream is also available to Airtel customers on the Airtel Xstream app.
CuriosityStream was launched by John Hendricks, the founder of Discovery Channel. CuriosityStream lets viewers explore their passions and discover new ones with thousands of films and series covering space, art, volcanoes, history, travel, cars, architecture, dinosaurs and so much more.
Bharti Airtel CEO DTH Sunil Taldar commented: “We brought CuriosityStream content to India about six months back on our mobile platform offering our customers the exciting array of exclusive content. Today, we are further strengthening this partnership to become the first and only DTH provider in India to offer the content to customers on their television via the set-top-box enabling easy access to all the exclusive content to the entire family. As a brand, we are always innovating to expand our offerings with a discerning array of specially curated content to fulfill the preferences of each of our customers and we promise to continue to delight our customers.”
CuriosityStream president, CEO Clint Stinchcomb added: “Building on the success of our launch on the Xstream app, CuriosityStream is thrilled to have a home on Airtel’s next-gen Digital TV. Airtel is a global leader in finding innovative ways to deliver programming to its viewers whenever and wherever they want it. Now more than ever, viewers are searching for engaging and entertaining factual shows and CuriosityStream is proud to offer our channel to consumers in India who are looking for high-quality programming that ignites their curiosity and can’t be found anywhere else.”