The report says the combined projected content spend of the two merged players will reach US$43bn by the end of 2018. Disney/ Fox will have spent $22 billion on originated and acquired content, and Comcast/Sky a little less at $21 billion. To put that into context, this is more than the combined outlay of the next 10 largest content spenders in the US – including OTT platforms Netflix and Amazon.
Ampere Analysis analyst Daniel Gadhercommented, “To some extent, the increasing level of consolidation is a reaction to the growing power of online video platforms. Companies such as Netflix and Amazon continue to invest significantly in content, a trend which shows no signs of abating. We expect Netflix to spend over $8bn on a P&L basis by the end of 2018, and the streaming giant has repeatedly stated it will continue to boost its content budget. Prior to the recent mergers, Netflix was on course to catch – and overtake – the top Hollywood studios by content spend. However, in light of the two new combined entities, Netflix would now need to triple spend to achieve this feat.”