The Investor Day showcased an overview of Disney’s comprehensive direct-to-consumer strategy, and included presentations on Hulu, Hotstar, and ESPN+.
Initially, the VoD service will be priced at $6.99 a month. Users will be able to watch content from Disney, Pixar, Marvel, Star Wars and National Geographic, and will be available on connected TV and mobile devices.
The Investor Day took place in Burbank, California.
Bob Iger, chairman and chief executive officer, said: “Disney+ marks a bold step forward in an exciting new era for our company—one in which consumers will have a direct connection to the incredible array of creative content that is The Walt Disney Company’s hallmark. We are confident that the combination of our unrivaled storytelling, beloved brands, iconic franchises, and cutting-edge technology will make Disney+ a standout in the marketplace, and deliver significant value for consumers and shareholders alike.”