The report, titled as ‘The Future of Cricket’, three key markets – India, Australia, and England – accounted for 90% of the value of cricket’s global media rights in 2018. The value of global media rights will reach US$1.7 billion in 2019, driven by the ICC ODI Cricket World Cup in June
It suggests that cricket’s future prospects can be optimised even further if cricket boards and authorities implement structural changes while reallocating resources to meet global potential and growing consumer demand.
The ICC T20 Cricket World Cup will drive immense growth, as per report.
MPA executive director Vivek Couto commented: “Today, audiences and fans have moved rapidly to shorter formats, allowing new avenues for monetisation as digital distribution accelerates. Cricket boards now need to harness new audiences and markets as digital content formats open up for monetisation.”