Virgin Media is owned by Liberty Global and it would be its first European operations to integrate the Amazon Prime Video app within its Ultra HD V6 set-top box.
Content offered by Prime Video will be available to Virgin Media’s extensive offering of broadcast and on-demand programming across its multi-device TV service. Virgin Media customers will also have access to a range of Ultra High Definition (UHD) and HDR TV shows and movies.
Liberty Global executive VP, CTO Enrique Rodriguez said: “This partnership will help us deliver Amazon Prime Video’s highly-popular content, including Amazon Originals and Exclusives, directly to our consumers. We know our customers want to see their favourites shows and programming on their big screen at home, and our partnership with streaming services like Amazon continues to make that happen.”