As per report, the numbers are conservative as it cannot put a value to the personal data that Google collects when a person clicks on the link. It also represented more than 2,000 newspapers and websites across the US that Google makes money from through content that it does not even create. With the rise of social media, nearly 80 per cent of news traffic is sent via Google and Facebook.
News Media Alliance president and chief executive David Chavern said, "The journalists who create that content deserve a cut of that $4.7 billion. They make money off this arrangement and there needs to be a better outcome for news publishers."
The media world is waiting for Google’s comment on this news.
The report said that nearly 40 per cent of the clicks on Google's trending queries are for news. That's content that Google does not pay for, the report said, although it often presents headlines from news outlets verbatim.
The News Media Alliance said Google should at least acknowledge the contribution made by news agencies to its revenue.