As per report, in the Asia Pacific, there is a predicted +4.0% growth in 2019, following +5.3% in 2018, taking the total investment to US$216 billion. India’s advertising spend will witness a double-digit growth of 11.4% to reach Rs 696.9 billion up from the 10.6% forecast in January and 10.8% growth in 2018.
As per report, country’s digital media spend is forecast to grow by 32.7% in 2019 to account for Rs 144.1 billion, making up 21% share of total spend. Infrastructure has propelled the growth in digital consumption.
Dentsu Aegis Network Asia Pacific Executive Chairman Takaki Hibino commented, “Asia Pacific has long been the melting pot of digital and technology developments. Though we have been facing a tougher economic environment, our ad spend forecast has shown that digital connectivity in APAC remains at its peak and consumer adoption rates have leapfrogged. Our business is built for the digital economy and we’re at the forefront of this growth, working alongside our clients to provide integrated solutions and build long-term sustainable growth for their brands.”