James Crossland, Senior Vice President of International Operations for Turner, a WarnerMedia company, commented, “The two pop-up channels were something new for us in Asia and we were really pleased with the results. We’re always looking to offer our broadcast partners innovative new platforms to showcase our content and it’s important to everyone that the technical services are seamless and hitch-free.”
Cartoon Network launched pop-up channels in Singapore with Singtel and in the Philippines with Cignal. In Singapore, the channel, called “Pop & Watch”, was available free on Singtel’s IPTV service, as well as its Singtel TV GO and Singtel CAST mobile apps from June 12-21. Cartoon Network Classics was available as a pay-per-view channel on Cignal TV from May 3 to June 2.
Shakunt Malhotra, VP of Operations, Globecast Asia, added: “CN was a big project and we expect to see more of these requirements on a global basis. Cartoon Network leveraged our expertise to manage content and our optimized workflow, which was ideal for for quick launch and smooth operation. This project was an excellent way to maximize content use and therefore ROI, extending brand reach.”