The report said that across ICC’s digital and social platforms during the group stage, there have also been an unprecedented 2.6 billion video views. Meanwhile, the official tournament social channels have added 12 million new followers in the space of six weeks and attracted 386 million engagements, with fans.
Cricketworldcup.com has been visited by 65 million unique users worldwide and has had more than 250 million page views.
Above all, the semi-final between India and New Zealand set a new world record by delivering the highest ever concurrent views on Hotstar with a peak of 25.3 million. The previous record was at 18.6 million.
Not only in India, in the UK too, the tournament has now reached a unique audience of 20 million people through Sky Sports’ live coverage and highlights on Channel 4. The semi-final between England and Australia became the third most-watched match for the event on Sky Sports after England v India and India v Pakistan, attracting 465,000 new audiences through live and highlights coverage.