Global findings of the 2019 Pay-TV Innovation Forum said 70% of pay-TV executives believe the rapid growth in OTT consumption will have a positive impact on their business. The report added that retaining tier-one sports is critical to the majority of executives surveyed, while partnerships with emerging sports streaming services are very valuable to pay-TV providers seeking to aggregate content and services.
Innovation in product pricing and packaging and super-aggregation are seen as major opportunities over the next five years, while 360-degree data enablement is considered key to success.
On threat, it said content piracy continues to be a significant concern for the global pay-TV industry, with more than half of executives considering it a challenge to their business.
The 2019 Pay-TV Innovation Forum explored the key trends expected to shape the pay-TV industry over the next five years.