At present, Star India is the exclusive audio-visual rights partner of the ICC till 2023. It has renewed the ICC rights in October 2014 for $1.98 billion.
The social media platform will carry a range of digital content across four years including match recaps, in-play key moments and other match and feature content.
ICC Chief Executive Manu Sawhney commented, “We are happy to welcome Facebook to the global cricket family for this multi-year, multi-market partnership which is a first for our sport. The combination of one of the world’s most-watched sports with one of the world’s largest platforms is exciting for the future of our game.
Facebook India VP and Managing Director Ajit Mohan added, “We are thrilled to partner with the ICC to bring the most exciting moments in cricket to Facebook Watch and to chart the next stage of technology led transformation in cricket.
He added: “ICC has an exceptional opportunity to leverage our family of apps to serve current sports fans as well as bring in an entirely new generation of fans. Every day, people come to our platforms to talk about, and form friendships around, cricket. With this partnership, we will be able to serve these fans with the kind of premium content that can ignite new conversations, new connections and new followership.