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Friday, 11 October 2019 13:49

Spark Sport buys streaming rights New Zealand Cricket; no more agreement with Sky Sports

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Spark’s streaming platform will broadcast live the matches involving New Zealand Cricket. The cricket body has reached a six-year broadcasting rights agreement with Spark Sport, in partnership with TVNZ.

The agreement with Spark also ended NZC’s 24-year-old relationship with Sky Sports.

Also, TVNZ is partnering with NZC to provide live, free-to-air coverage on TVNZ 1 of the first T20 international of each men’s and women’s series, together with more than a third of the men’s and women’s Dream11 Super Smash competition on TVNZ 1 and DUKE channels.

The West Indies, Pakistan, Sri Lanka, Bangladesh, and Australia will all visit New Zealand in the 2020-21 season, as will the India and England women’s teams.

NZC chief executive David White said: “This is “ground-breaking” and a nod to the future. It was as much about catering for the demands of tomorrow as it was about the demands of today.”

He added: “This is a deal which future-proofs the whole of cricket in New Zealand,” said White. “Live streaming is the future. It allows viewers to free themselves from fixed linear schedules to watch live, delayed, highlighted or clipped content when and where they choose, and on a wide range of devices. Together with the free-to-air component provided by TVNZ, this accord means more cricket games than ever before will be broadcast live.”

He also paid tribute to SKY: “SKY has been a first-rate partner of NZC for many years and we’re grateful and appreciative of their support. We’re looking forward to working with them again on a world-class programme over the coming summer.”

He added: “We believe streaming is the future so we’re immensely proud to be demonstrating its potential by hosting some world-class cricket series for New Zealanders on Spark Sport. Spark’s strategy is to build a sports media business that offers viewers a range of premium domestic and international sporting events over Spark Sport at an affordable price and across a range of devices. This partnership is a vital step towards this goal and cements Spark Sport’s place as a significant player on the New Zealand sports viewing landscape.”

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