In Cannes, France, Youku signed a memorandum of understanding with Viacom International Media Networks (VIMN), a division of Viacom, while striking a deal with BBC Studios to distribute content from its kids’ channel, CBeebies.
With VIMN, Youku will be producing, distributing and developing merchandise for an original animated series with the working title, ‘Little Luban’. The show is based on the legend of master builder Lu Ban, who lived during the Zhou Dynasty in ancient China.
Youku Kids General Manager Aaron Liao said: “We look forward to not just bringing the series to Chinese viewers, but also sharing these characters with children and families across the world.”
As per Genius Brands Chairman and CEO Andy Heyward, Youku is one of the world’s most innovative media platforms, with an ‘unparalleled ability to integrate entertainment and commerce’.