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HomeNewsInternational NewsIndia, China to witness massive growth in M&E sector: WWE
Tuesday, 05 November 2019 06:04

India, China to witness massive growth in M&E sector: WWE

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India and China will be two big drivers of growth for the media & entertainment (M&E) sector in the coming 5-10 years, as per sports entertainment brand WWE.

WWE co-president George Barrios said: “70% of total growth for the global M&E market will come from outside US. India and China, he said, will contribute handsomely to that growth.”

He added: “Looking out into the future over the next five to 10 years, when you look at the global media and entertainment sector and the total growth in that sector and where it’s going to come from, roughly, we think 70% of the total growth over the next several years come from outside the US, US still by far, the largest market. And then within that 70%, it’s expected that India and China can be big drivers of that growth.”

He further said: “So the point being is it’s something we look at and informs them our thinking about how we should think about what to do today, to be able to take advantage of that opportunity, whether it’s three years from now, five years from now and so on. We believe there’ll be strong growth in the media and entertainment sector in international markets, especially India and China. We think brands will continue to look for and sponsor properties that deliver reach and deepen fan engagement,” he noted.

Recently, Sony Pictures Networks India (SPNI) has renewed its deal with WWE. WWE spoke to various parties including Star India and Facebook. SPNI had got the WWE rights as part of the Ten Sports acquisition.

George said: “We still expect our distribution plans for India to be settled by the end of the year. I don’t want to talk specifically about hypotheticals, so our expectation is that deal gets done by the end of the year.”

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