ECG is a leading ethnic broadcaster that operates 100+ television channels across the globe. The partnership was concretised during MIPCOM 2019 at Cannes, France.
The channel is the first Indian English business news channel that will be available in Canada, offering South Asian viewers a wide spectrum of business news.
Times Network COO & Executive President Jagdish Mulchandani commented: “We are happy to bring ET Now in Canada through our partnership with ECG, the foremost broadcast leader in the region. ET Now has raised the bar for the English business news category in India and I am confident this launch will further enrich our offering for the South Asian viewers in the region.”
ECG Co-Founder and CEO Slava Levin said: “In today’s global market, the consumption of business news and information will only continue to increase. As a company that understands both content and technology, ECG is very proud to partner with the Times Group to launch ET Now in Canada.”