They will donate free airtime to public health bodies for the promotion of messages to combat the global coronavirus health crisis. This is available to major multilateral organisations and national health ministries whose aim is to communicate information to help protect citizens and stop the spread of the virus.
BBC Global News CEO Jim Egan commented, “Accurate information is one of the best weapons in our collective armoury for fighting this virus. We are telling the global story across our editorial output, but it also feels right to do whatever we can to help health agencies get their message out to the world as widely as possible.”
CNN International Commercial President Rani Raad said, “Wherever you are in the world, this situation we find ourselves in is unprecedented. Whilst CNN’s editorial staff are working tirelessly to ensure people everywhere have the most up to date and accurate facts, it also makes sense to promote the public health agencies’ messaging. By working with our competitors, I hope this combined effort has a positive impact and our global footprint helps reach as many people as possible.”