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HomeNewsInternational NewsGlobal broadcasters earmark USD 50 million to spread message on COVID-19
Friday, 03 April 2020 04:51

Global broadcasters earmark USD 50 million to spread message on COVID-19

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Global broadcasters including BBC Global News, CNN International and Euronews have earmarked a combined sum of $50 million to fight COVID-19.

They will donate free airtime to public health bodies for the promotion of messages to combat the global coronavirus health crisis.  This is available to major multilateral organisations and national health ministries whose aim is to communicate information to help protect citizens and stop the spread of the virus.

WHO’s campaign will also focus on seven steps to prevent the spread of the virus and will run across all three broadcasters.  Other public health bodies are invited to contact the broadcasters by emailing This email address is being protected from spambots. You need JavaScript enabled to view it. , This email address is being protected from spambots. You need JavaScript enabled to view it. and This email address is being protected from spambots. You need JavaScript enabled to view it. .

BBC Global News CEO Jim Egan commented, “Accurate information is one of the best weapons in our collective armoury for fighting this virus.  We are telling the global story across our editorial output, but it also feels right to do whatever we can to help health agencies get their message out to the world as widely as possible.”

CNN International Commercial President Rani Raad said, “Wherever you are in the world, this situation we find ourselves in is unprecedented. Whilst CNN’s editorial staff are working tirelessly to ensure people everywhere have the most up to date and accurate facts, it also makes sense to promote the public health agencies’ messaging. By working with our competitors, I hope this combined effort has a positive impact and our global footprint helps reach as many people as possible.”

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