Aaditya has over 19 years of experience across various genres of television like Hindi GEC, Movies, Sports, Niche and Infotainment. He was earlier the Senior Vice President & National Sales Head-Sony Pictures Entertainment. Before this, he had worked with Discovery Networks Asia Pacific, ESPN Star Sports & Zee Network.
BARC India CEO Partho Dasgupta commented: “We are strengthening our Product Leadership and Excellence Team under Elbert’s able guidance. We will also be synergising our teams to improve & refine our servicing to build better client relationships with Aaditya helming this from the front.”