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Wednesday, 17 April 2019 05:13

Aaditya Pathak becomes EVP, partnerships & growth at BARC India

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On 17 April, the TV viewership rating agency BARC India appointed Aaditya Pathak as Executive Vice President-Partnerships & Growth.  Elbert D’silva was given promotion as Product Leadership and Excellence Team head. They will report to BARC India COO Romil Ramgarhia.

Aaditya has over 19 years of experience across various genres of television like Hindi GEC, Movies, Sports, Niche and Infotainment.  He was earlier the Senior Vice President & National Sales Head-Sony Pictures Entertainment. Before this, he had worked with Discovery Networks Asia Pacific, ESPN Star Sports & Zee Network.

BARC India CEO Partho Dasgupta commented: “We are strengthening our Product Leadership and Excellence Team under Elbert’s able guidance. We will also be synergising our teams to improve & refine our servicing to build better client relationships with Aaditya helming this from the front.”

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