Under the new content strategy, Sony Six and Sony Six HD will be the home of cricket. Sony Ten 1 and Sony Ten 1 HD will be dedicated to wrestling and fight sports. Sony Ten 2 and Sony Ten 2 HD will cater to football. Sony Ten 3 and Sony Ten 3 HD will offer best of sports events in Hindi. Sony ESPN/Sony ESPN HD has become the home of best of international sports like the NBA. Sony Ten Golf HD’s proposition remains the same. In case of overlap of sporting events, the broadcaster will air the most important matches on the primary destination channel while the other matches will be aired on some other channel.
Sachin Tendulkar has been roped in as the brand ambassador for the sports network to popularise the new tagline of ‘Go Beyond’. The rebranding will be supported by an integrated campaign across both, ATL and digital platforms.