ZEEL MD and CEO Punit Goenka said: “As of today we have only plans to launch Zee Keralam. For this fiscal, I do not foresee anything else coming in any of the languages, either movies or Punjabi, as I talked about. I think they will all shift to the next fiscal.”
The group will only launch Malayalam GEC Zee Keralam in SD and HD.
As reported earlier, ZEEL was planning to launch movie channels in Tamil, Kannada, and Bhojpuri markets. It has movie channels in other regional markets like Bengali, Marathi, and Telugu markets.
He added: “We believe that our broadcast portfolio has the potential to further increase its market share and the launch of new channel, Zee Keralam, in the next quarter will surely help it.”
Zee Keralam will be launched by November-end. The channel will go on-air along with its HD feed.